Typography
Our custom typeface “Delivery” ensures clear visual hierarchy across communications. It enhances branding, creates appeal, and infuses clarity. Headlines in Delivery Bold with Post-yellow boost brand awareness and focus messaging.
Typeface Overview
Our tailor-made “Delivery” typeface includes a family of fonts that enable a clear and consistent visual hierarchy across all communications.
Optimized for digital, Delivery offers excellent legibility across all media.
- Weights
- Regular (400), Bold (700)
- Line Height
- Regular: 140% · Bold: 100%
- Scale
- 16 steps from 2xs (10px) to 11xl (48px)
- Underline Variants
- Available at xs, sm, md sizes
- Fallback Font
- Verdana, sans-serif (when Delivery is unavailable)
Delivery Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Delivery Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Examples
Text hierarchies
Our design is characterized by the typographic use of the Delivery font.
We use Delivery Bold for our headlines, while the body text is set in Delivery Regular throughout.
We attach great importance to readability and accessibility through the use of upper and lower case.
Within the text hierarchies, we leave a great deal of creative leeway in terms of position and size.
However, the purpose and functionality of the medium should always be in the foreground.
Top- and Subline
Regular
Lorem ispum sunt
line spacing 100-110% of text size
Headline
Bold
Vedias lorem manat ille
line spacing 100-110% of text size
Intro Text
Regular
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.
Cum sociis natoque penat ibus et magnis dis.
line spacing 125-135% of text size
Paragraph Header
Bold
Donec quam felis, ultricies nec.
quam felis, ultricies nec
line spacing 125-135% of text size
Copy
Regular
Emphasis
Bold
Epellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus.
line spacing 135-150% of text size
Descriptor and URL
Bold
DHL Business Unit – Excellence. Simply delivered.
dhl.com
line spacing 135-150% of text size
Quote
Italic
“Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum.”
line spacing 135-150% of text size
Captions
Light or Regular
Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,
line spacing 100-110% of text size
Commonly used font styles
Our visual identity is defined by the typographic use of Delivery.
To create structure within the text and guide the reader’s focus, we use contrast through font style and font size. This simple overarching principle can be adapted to all use cases from basic to complex.
Topline and Subline: Delivery Regular Headline: Delivery Bold Intro text: Delivery Regular Secondary headline: Delivery Bold Copy with emphasis: Delivery Regular and Bold Descriptors and URLs: Delivery Bold Authors: Delivery Bold
Color
To ensure great accessibility, we use black text on a light background as our standard. This strong contrast significantly improves readability and reinforces the consistency of our brand identity. On dark backgrounds, we switch to white.
Heads up!
Non-Latin Fonts
As a global brand, we want to reach people in many different languages. Our Delivery typeface family contains a full Latin character set, but also covers selected non-Latin writing systems. In this guide, you will learn which languages are supported by Delivery and the additional fonts approved for other languages.
Delivery Arabic
SA separate version of Delivery is available for Arabic (separate files in “Delivery Arabic”). This makes brand-compliant communication in Arabic-speaking regions much easier. Note that there are no italic Arabic characters, as italic fonts do not exist in Arabic font history.
Typeface Overview
- Weights
- Regular (400), Bold (700)
- Line Height
- Regular: 140% · Bold: 100%
- Scale
- 16 steps from 2xs (10px) to 11xl (48px)
- Style prefix
- Arabic/
- Naming
- Arabic/Regular/--duil320-dui-size-font-
- Fallback Font
- Verdana, sans-serif (when Delivery is unavailable)
Delivery Arabic — Regular
احصل على عرض أسعار شحن دولي مجاني عبر الإنترنت
Delivery Arabic — Bold
احصل على عرض أسعار شحن دولي مجاني عبر الإنترنت
Examples
*Arabic generally follows the same typographic rules as Latin characters, as defined in the Typography guide – with the key difference that Arabic is always right-aligned. Please take reading direction and alignment into account when placing our logo and other design elements.
Find out more about Delivery Arabic
Delivery Vietnamese
A separate version of Delivery is available for Vietnamese. Vietnamese is based on the Latin character set, but contains many language-specific accents.
Typeface Overview
- Weights
- Regular (400), Bold (700)
- Line Height
- Regular: 140% · Bold: 100%
- Scale
- 16 steps from 2xs (10px) to 11xl (48px)
- Style prefix
- Viet/
- Naming
- Viet/Regular/--duil320-dui-size-font-
- Fallback Font
- Verdana, sans-serif (when Delivery is unavailable)
Delivery Viet — Regular
Nhận Báo Giá Vận Chuyển Doanh Nghiệp Trong Nước Hoặc Quốc Tế Miễn Phí Trực Tuyến
Delivery Viet — Bold
Nhận Báo Giá Vận Chuyển Doanh Nghiệp Trong Nước Hoặc Quốc Tế Miễn Phí Trực Tuyến
Examples
Ứng phó với thuế quan mới
Thuế quan thay đổi liên tục ảnh hưởng đến chuỗi cung ứng toàn cầu. DHL giúp bạn thích ứng nhanh chóng.
Đây là văn bản mẫu cho nhãn tiêu đề
Có thể dễ dàng thay thế trong cùng một không gian hiển thị của thẻ này.
Find out more about Delivery Vietnamese
Languages supported via other license-free fonts
The following list includes license-free fonts that you can use for other languages. You will also find information on how to use them.
Chinese, Japanese & Korean
Delivery is not available in Chinese (simplified or traditional), Japanese, or Korean. Instead, use the open-source Pan-CJK font Source Han Sans.
See below for detailed download instructions.
Find out more about Chinese, Japanese and Korean
Other license-free fonts
Thai
For Thai, we use Sarabun (Thai Looped) and Google Noto Thai (Thai Loopless) in place of Delivery. Together with our DHL brand design, these fonts help ensure your communications in Thai are consistent and clear.
Bengali
For Bengali, we use Hind Siliguri in place of Delivery. Together with our DHL brand design, this font helps ensure your communications in Bengali are consistent and clear.
Amharic
For Amharic, we use DPDHL Noto Sans Amharic in place of Delivery. Together with our DHL brand design, this font helps ensure your communications in Amharic are consistent and clear.
Devanagari
Devanagari is an Indian script used to write Sanskrit, Prakrit and some modern Indian languages like Hindi and Marathi. Here we use Yantramanav in place of Delivery. Together with our DHL brand design, this font helps ensure your communications in Devanagari are consistent and clear.
Burmese
For Burmese, we use two fonts in place of Delivery. Together with our DHL brand design, these fonts help ensure your communications in Burmese are consistent and clear
Hebrew
For Hebrew, we use Assistant in place of Delivery. Together with our DHL brand design, this font helps ensure your communications in Hebrew are consistent and clear.
Find out more about Languages supported via other license-free fonts
Usage
- Use Delivery consistently across all brand communications
- Maintain clear hierarchy using Regular and Bold weights
- Use sentence case for body copy and headlines
- Ensure sufficient contrast between text and background
- Apply text styles from the library
- Stretch, compress, or distort the typeface
- Substitute other fonts when Delivery is available
- Mix font weights arbitrarily within a component
- Hardcode font sizes, use the type scale styles